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With right knowledge of consumer preference, opting for online channels, Omni-channel retailing and global best practices, denim wear brands can exploit the available growth opportunities in domestic denim wear market.

The increasing shift of the rural fashion market from ethnic wear to western wear is one of the key growth drivers of denim industry. The large youth population with rising disposable income and awareness towards fashion will act as a catalyst in the growth of denim wear in the country.

Malhotra’s pick is a straight line kurti which she thinks would never go out of fashion and would always be an important component in keeping Indian wear relevant, “A straight line kurti with a self-print or a lightly embroidered kurta in pastel hue is going to remain evergreen as these can be worn to work and can be confi dently carried for a function during the day as well when paired with a palazzo and some fl oral embroidered juttis.”

In the end, all I’d like to say is that Liva was envisioned as a brand and today it has lived up though its LAPF partnerships as an eco-system for the entire value chain in the country. This is something very heartening for us because when we touch the customers with Liva, we wanted the right promise to go and the right innovation to reach them.

In footwear there are a lot of innovations too – there is a new line of walking shoes coming up in just a few months from now. Meanwhile, in the fashion segment consumers will see the trends from the 90s and the 80s coming back. More such innovative launches will be seen during Fall-Winter ‘19 and Spring- Summer ‘20.

The brand worked with the same female-owned and operated architecture team behind The Wing to create the innovative fitting rooms. Instead of standard hanging racks, the team created bra displays that showcase the brand’s inclusive range of 78+ sizes, as well as its numerous styles.

YOUTH AS A GROWTH DRIVER: Youth (15 to 29 years old) who comprise 26 percent of the consuming population, are a key growth driver of denim wear in the country. Increasing disposable income, comfort, quality and brand consciousness are major reasons behind increasing acceptance of denim wear among this young population.

Market potential for kids wear has attracted many global brands into India. Brands have started to adapt the line specifically to the Indian audience. The kids denim wear industry is definitely a blooming and promising category which has huge potential in the years to come.

The Only Play collection combines free movement with great style. The breathable stretch fabric allows it to stretch and move along with the wearer. The vibrant colours and quirky modern prints make this range an exciting combination of fashion & comfort.

A walk into any department store/MBO reconfirms the prevalence of an impressive section dedicated to western wear and in fact within the Indian/ethnic wear section too, one can notice how brands are gearing up to off er their customers cuts and silhouettes that are a fusion of Indian and western wear.

Pepe Jeans believes that the future of denims is sustainable. The brand has been working on addressing its environmental impact for the last few years on a global level. Keeping in mind the need for sustainable clothing, Pepe Jeans introduced a range of environmentally conscious denims including True-Fresh And Tru-Blu in 2018.

The modern clothing industry is a marvel. Walk into any fashion store and you can have your pick of thousands of different items in a huge variety of styles. Despite the growth in the world of fashion retail, the industry, unfortunately, is still marked by its unsustainability. While many retailers are trying to go eco-friendly, there is one brand which is working towards putting the environment first – Liva.

The kid’s denim wear market is well established in Tier I cities and is now emerging into the Tier II and III cities as well. With growing purchasing power, style consciousness and international brands pouring in, one cannot ignore the opportunities these markets present. Big and small brands are now heading to these small cities with multiple formats.

An ex-management student from IIPM, a master’s graduate in Exports Management from IMM and an MA holder in Political Science, he brings nearly 32 years of experience in the Indian retail space since 1987. Having spent a significant number of years with prominent retail brands like Vishal Megamart and V Mart, the man has literally witnessed the transition of a shopkeeper to an organised retailer. He now envisions to take the manoeuvres of 1-India Family Mart a notch higher towards an exceptional growth ladder in the country’s value retail space.

Sustainability Impact: Creation has to go hand in hand with social justice and Handloom is de-signed to lead the socio-economic revolution. So by nature it is always sustainable. Handloom Tex-tile industry is low capital demanding for start ups, minimal use of power, 100 percent eco-friendly, production adaptability as per market requirements, home grown, employment generating etc.

Textile Minister Smriti Irani launched the project, in association with the UN, on Thursday at the Lakme Fashion Week Winter/Festive 2019 being held here.

However, Tolani finds that price is a major factor in the e-commerce segment. “Unfortunately, a precedent has been set in e-commerce to off er deep discounts and lower prices. The volumes may be high, but the margins are extremely low. Also, a lot of brands compromise on the quality of fabric to allow the prices to be low,” she says.

Spykar focuses on ethical sourcing and sustainable developments as sustainability is a prime concern of the company. The brand also strives to lower the consumption of natural resources like fuel for energy and water. The chemicals used are bio-degradable and non-hazardous.

Being the first one to bring the concept of customized apparels, Alma Mater Store is led by Mr. Sachin Sahni. The brand pioneers in mass and online customization in India. It has the vision of turning people’s vision and imagination into reality.

But it’s only lately that the sustainability concerns of producing this beloved blue fabric has come to the forefront. Denim production typically involves use of dangerous chemicals to grow conventional cotton and creates millions of gallons of waste water in the dyeing process. A study by Levi Strauss & Co found that producing one pair of Levi jeans requires a staggering 3,781 litres of water. With 10 percent of the world’s population currently deprived of access to clean water, these statistics put an alarming perspective on our own denim purchases.

However, notwithstanding customer understanding and taking into account various visible impacts of sustainability on environment, health and socioeconomic aspects, there is an apparent improve-ment at all stages of the product’s life cycle starting from design and development to the final end user.

Indian apparel industry, which is the second largest contributor in the retail industry after food and grocery, is seeing some major shifts. Entry of international brands,changes in preferences from non-branded to branded, the fast growing economy, large young consuming population in the country has made India a highly lucrative market.

He adds, “Though there has been a rise in demand in the formal western wear segment, especially in Tier I cities, formal ethnic wear still remains the go to option for most women in the country. The Indian market is largely dominated by the women’s ethnic wear segment.”

Yet, with government interventions since independence, the handloom industry in India still is able to produce enough cloth to meet domestic and interna-tional demand. Today India provides 95 percent of all handlooms available in the world (Textile Ministry data, 2015-2016). Silk / Cotton / Linen / Wool / Hemp etc are all easy to weave and highly fashionable. Other then agriculture, handloom stands next as the undefined economic trade and contributes accountably towards the livelihood of the rural and semi rural population In India. Handloom weaving constitutes to Indian cultural heritage and are considered as premium fashion genre.

Pepe Jeans London has entered the North India market with its new range of premium innerwear. The new segment by Pepe Jeans is the result of an equal joint venture between Pepe Jeans Europe BV and Dollar Industries Limited. The joint venture company ‘Pepe Jeans Innerfashion Private Limited’is known to manufacture and market premium range of fashion innerwear and Athleisure for men under the brand name ‘Pepe Jeans’.